Live Label Production – From Concept to Completion
ETI Converting, Martin Automatic, Lundberg Tech and LemuGroup first worked together at Labelexpo Americas showcasing the fully operational integrated production line running live, producing real labels, and proving what’s possible when coating, converting, and automation come together seamlessly.
ETI Converting (stand 4D35), Martin Automatic (stand 4D37), Lundberg Tech (4D27), and LemuGroup (stand4D29) will run a live job for Mirmar, a European label converter, offering a full view of inline production in real-world conditions.
Connecting the technology, two webs will be fed into ETI Converting’s Cohesio via Martin Automatic’s dual MBS butt splicers, enabling adhesive coating, laminating, and die cutting.
Matrix waste will be handled by Lundberg Tech’s MatrixCompactor 200, while finished rolls will be rewound and palletized using LemuGroup’s GTU turret rewinder and UltraCompact robotic system.
Maxime Bayzelon, president of ETI Converting, said: “This collaboration is about giving converters real freedom. The freedom to build the production line they need, with the technologies they trust, and without compromising on performance. By joining forces with Martin Automatic, LemuGroup, and Lundberg Tech, we’re showing how non-stop unwinding, coating and laminating, finishing, and end-of-line automation can work as one seamless process. It reflects what converters need most today: the ability to adapt quickly, run efficiently, and grow with confidence. We’re proud of what we’ve built together—and we believe converters will walk away inspired by what they’ll see.”
Iñaki Larrea, chief executive, LemuGroup, added: “LemuGroup has always had a clear vision, to offer customers the best technology on the market. We understand the need for companies to achieve fully integrated and automated processes and that is where we focus our efforts.”
Gavin Rittmeyer, vice president of sales and , Martin Automatic, said: “Together, Martin, ETI, LemuGroup and Lundberg Tech are demonstrating, in real time and in the most difficult of circumstances, what no one else has dared, or dreamed of doing – creating labelestock and converting it live, at a European trade show.”
Karsten Kejlhof, chief commercial officer, Lundberg Tech, concluded: “Together with ETI Converting, Martin Automatic, and LemuGroup, we’re not just running a line, we’re showcasing what’s possible when expertise, integration, and a shared commitment to performance come together. It’s the same value we deliver to our customers and partners around the world every day.”
Welcoming the initiative, Andrew Galloway, Group Director EMEA, Labelexpo Global Series, added: We’re delighted to welcome ETI Converting, Martin Automatic, Lundberg Tech and LemuGroup’s integrated live production. Initiatives such as this bring the future of label manufacturing to life on the show floor, demonstrating the benefits linked to efficiency and cost-saving of an integrated production line.”