Pureprint Imprint Ups Capacity with Durst Install
Bullivant (centre): The new device allows Imprint to be even more responsive
Pureprint Imprint has stepped up capacity with the installation of a new Durst P5 350/HS at its Newcastle site.
The hybrid press is capable of both roll-to-roll and direct-to-media printing on flat sheet and rigid substrates up to 3.5m wide and will support growing demand in retail POS and out-of-home campaigns.
Installed seven weeks ago, it follows a series of investments at Pureprint Imprint over the past 12 months. These include a Durst P5 350 HSR D4 for roll-to-roll printing, a second PlastGrommet All-In-One banner finishing system and a Ribamatic TOP30 roll slitter.
These upgrades have doubled Pureprint Imprint's roll-to-roll capacity, the company said, as well as improving print quality, efficiency and turnaround speeds across flat sheet work. The latest investment continues the company's strategic investment in large-format and retail-focused print production.
Dave Bullivant, Pureprint Imprint's managing director, said the addition of the Durst press reflects an ongoing strategic investment in "capacity, throughput, and quality".
Bullivant said: "The new device allows us to be even more responsive to the needs of our large-format and retail clients and follows the success of our first Durst roll-to-roll installation last year.
"It means Pureprint Imprint is on the front edge when it comes to both outstanding quality and productivity. We've seen significant growth in demand for roll-fed POS and out-of-home print, and the flexibility of the hybrid to handle both roll and flat work ensures we continue to deliver the robust service our diverse client base expects."
Machines by other manufacturers were considered, however following the successful install of the Durst P5 last year, Bullivant said choosing this machine "made sense".
The Durst press delivers productivity of up to 708sqm/hr and features white ink capability. Its ability to print roll and rigid substrates, its fast throughput and high quality made it stand out for Pureprint.
It will specifically be used for roll-to-roll print for POS, banners and out-of-home along with rigid substrates.
No extra space was needed in the circa-7,000sqm Newcastle premises to accommodate the new machine, which replaced an older flatbed.
Pureprint Group recently took on Andy Lydiatt as director of strategic growth in a newly created senior group-level role which the company said reflected an ambition to accelerate growth across the business.
Established in 1926, Pureprint Group has an annual revenue of £82m and employs 500 staff.
Alongside the Imprint site in Newcastle, the company has a headquarters in Uckfield, Ashford Colour in Gosport, Pixl creative studio in Leeds, and a packaging plant in Crayford.