Metis plums debut new LinerlessLid Punnet Packaging by Coveris in Tesco
Metis plums have debuted new bright, engaging and colourful LinerlessLid and punnet packaging in Tesco aligning quality, environmental responsibility and consumer appeal.
Coveris' paper-based LinerlessLid combines certified sustainably sourced cartonboard punnets with paper LinerlessLid labels.
The LinerlessLid label serves as a closure to secure the fruit contents and provides extensive space for impactful branding and clear product communication.
The inclusion of apertures enables visibility of the fruit, enhancing consumer confidence.
Nigel Hewitt, sales director, paper business unit, Coveris, said: "The move towards paper-based formats is one of the key drivers in fresh produce packaging, and our LinerlessLid and punnet solution exemplifies how innovation can deliver both sustainability and standout shelf appeal. For stone fruit like plums, it offers sustainable sourcing, robust product protection and packing efficiency, minimising environmental impact while maximising value from grower to consumer, fully aligned with our No Waste strategy. This is a great example of how packaging can elevate premium ranges and support the environmental goals of producers and retailers alike."