What's New

(L-R) Katie Weaver and Richard Archer of Cactus Graphics with the new Revoria

Cactus Graphics has taken on a Fujifilm Revoria PC1120S six-colour press – with the two extra colours opening new opportunities like B2C work.

The Dover, Kent-based business, which was launched in July 2021 as a direct successor to Buckland Media Group, took delivery of the new machine in March.

Fujifilm local distributor Colyer handled the sale; it made the initial introduction of the Cactus team to Fujifilm and coordinated their visits to Fujifilm's Luton showroom.

Cactus visited three times in all, including one visit in which its creative team brought files and designs to explore the usability and capabilities of the press in depth.

Managing director Katie Weaver, one of the company's founders, said: "We're a forward-thinking business, always looking at new technologies and what they have to offer.

"We needed to replace an existing press that was out of contract and we had a choice: replace it like-for-like with another four-colour press – or be bold, disrupt the market and invest in something that was going to really set us apart.

"The six-colour Fujifilm Revoria PC1120S wasn't the only press we looked at with special colour capability – but it was the one that delivered by far the best overall package.

"It's fast, the power consumption is remarkably low, the machine footprint is compact, the quality is excellent, and it also offers us long sheet capability as standard – whereas alternatives we looked at would have required significant additional cost".

Co-founder and commercial director Richard Archer added: "The colour matching ability we have now is phenomenal, which is fantastic for things like brands and logos in particular, and something our design agency clients will really benefit from.

"We also have orange and pink in the Cactus Graphics logo – so there's an immediate benefit for our own marketing materials. With the combinations we can run now of white, metallics and pink – we're also opening the door to a lot of potential B2C work, where in the past we've been mostly focused on B2B."

He added: "It feels like Fujifilm has been really intentional in the design and taken care to get it right. With some other presses it often feels like the additional colour stations have been crammed in as an afterthought to try to capitalise on recent rising demand for special colours – rather than designing a press around that special colour functionality.

"Jonathan Lyons, Colyer's sales director, worked closely with our team and with Fujifilm throughout the process – including all meetings, RIPs, workflow specifications, and digital front-end configurations.

"Colyer also coordinated the entire delivery and installation process from start to finish. Both the Colyer and Fujifilm teams were great to work with and were enormously flexible with our requirements."

Lyons also commented: "The Cactus team were a pleasure to work with throughout the process. Visiting the Fujifilm Luton showroom gave them a chance to see the Revoria Press PC1120S in action, and their confidence and decisiveness in choosing the right solution were impressive. We're proud to have supported them in making such a forward-thinking investment."

Andy Kent, divisional manager, Graphic Communications at Fujifilm UK, added: "We're delighted to have partnered with Cactus Graphics, equipping them with the tools, in the Revoria PC1120S, to take their creativity to even greater heights as they continue to grow their business."