The First Company in United States! Brook + Whittle, with the installation of the HP Indigo V12 digital printing machine.

Brook + Whittle is a leading company in sustainable packaging, complex decoration, and digital printing. It is also the first company in the United States to install the HP Indigo V12 digital printing machine.

The HP Indigo V12 digital printing machine provides rapid setup with minimal waste, allows for on-the-fly image changes and variable data printing, and boasts printing speeds of up to 400 feet per minute. The company stated that by eliminating the traditional breakeven point between digital and flexo printing, one V12 machine can replace 2 or 3 flexo printing machines.

"We have had a long-standing partnership with HP Indigo, and our facility in Hamilton, Ohio has been a testing ground for HP since 2006. This latest investment continues Brook + Whittle's tradition as an early adopter of technology and innovator in printing processes as we drive the digitization of the label industry," said Jeremy Letterman, Chief Operating Officer of Brook + Whittle.

"The speed and decoration capabilities of the new printing machine open up a broader market for digital printing and bring in a new group of customers who need longer print runs while still having all the flexibility of digital technology. For Brook + Whittle's customers, this means quality for medium to long runs, faster delivery, quicker response to design changes, unlimited SKUs, and more sustainable production," said Fernando Alperowitch, HP's General Manager of Industrial Printing GTM in the United States.