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Longgang's printing and packaging industry is a characteristic industry that has emerged with the process of Longgang's urbanization. After more than 40 years of development, it has become a veritable pillar industry of Longgang. With the growth of the printing industry, in 2002, China Printing Industry Association awarded Longgang "China Printing City" title.

Since then, "China Calendar Distribution Center", "China Printing Materials Trading Center" and "China's top 100 printing and packaging industry clusters" and other national gold business cards have settled in Longgang, so that Longgang has gradually become an important printing base in China. Longgang has gradually become an important printing base in China.

Packaging and printing industry forging new quality productivity

The seminar invited Wang Li, vice president of the China Packaging Federation, Professor Qi Yuansheng, dean of the School of Printing and Packaging Engineering at the Beijing Institute of Printing, Professor Zhu Heping, dean of the School of Packaging Design and Art at the Hunan University of Technology, Professor Wang Yigang, dean of the School of Humanities, Arts and Digital Media at the University of Electronic Science and Technology of Hangzhou and other heavyweight experts and scholars from related fields, to bring the cutting-edge research reports in the field of packaging. On-site analysis of packaging green low-carbon development path, explore the printing and packaging digital and intelligent, artificial intelligence and virtual reality in the packaging industry, give full play to the leading value of academia, driving the development of new productivity in the packaging and printing industry.

"Digital technology and digital art have become an important engine to lead the high-quality development of the printing and packaging industry." So said Li Wenjun, Vice President of Hangzhou University of Electronic Science and Technology. For his part, Zhang Yaoquan, executive deputy director of the China Packaging Federation's Paper Products Packaging Professional Committee, said that it is important to focus on innovation-driven and actively promote the deep integration of new-generation information technology, such as artificial intelligence, big data, and the Internet of Things, with the packaging industry.

According to the organizers of the event, the seminar was held to provide a platform for experts, scholars and entrepreneurs to communicate and discuss, and to achieve resource sharing and information interoperability. The event was guided by China Packaging Federation and Longgang Municipal People's Government, organized by Hangzhou University of Electronic Science and Technology, Zhejiang Creative Design Association and other units, undertaken by Wenzhou Research Institute of Hangzhou University of Electronic Science and Technology, Longgang Research Institute of Zhejiang University of Science and Technology and other units, and co-organized by the World Wenzhou Designer Alliance and other units.

Traditional industries to explore the innovation mode

How to promote the deep integration of packaging and printing, digital technology and art and design? How to explore the innovation mode of traditional industries? On the same day, many industry experts for the transformation of printing and packaging enterprises to provide new ideas, new directions, help packaging "fusion of the two" empowered industrial high-quality development.

"It can be said that standardization is the 'root' of the smart factory, information technology is the 'soul' of the smart factory, automation is the 'base' of the smart factory. " On the scene, Professor Qi Yuansheng discussed the digitalization and intelligence of printing and packaging. He said that the overall scale of China's printing and packaging industry is a global leader, and some domestic manufacturers have entered the leading stage, however, some technologies and products are still in the beginning stage. He suggested that domestic enterprises should increase R&D investment and move towards digitalization, intelligence and sustainable development.

In the traditional printing and packaging materials gradually unable to meet market demand in the background, green packaging materials are rapidly becoming the mainstream trend of the printing and packaging industry. Tianjin University of Science and Technology Professor Liu Hongbin and his team's green packaging and printing research, and therefore came into being. That day, Liu Hongbin for the current development needs of the printing industry, focusing on the urgent need to solve the technical problems of enterprises and future development blueprint, systematic introduction of green packaging printing in the choice of materials, process innovation and product performance of the latest progress.

Today, when the digital transformation of China's printing and packaging industry is progressively advancing, Jiang Li, Design Director of Longgang Research Institute of Beijing Institute of Printing's "Packaging and Printing Upstream and Downstream Industry Chain Digital Upgrading Solutions" shows how to solve the industry's pain points through digitalization, starting from the actual pain points of the printing and packaging industry and through the sharing of informative cases.

Joint development to realize multi-dimensional transformation

Data show that Longgang holds a printing license of 894 enterprises, of which more than 220 enterprises, more than 20,000 employees, driving employment of more than 100,000 people, in an industry to achieve the common prosperity of most people in Longgang. Especially since the withdrawal of the town set up a city, Longgang vigorously support the development of the real economy, preferential support policies within the printing industry set off a new wave of equipment, many companies are actively developing high-end market and variable data printing market.

Not only that, the development of Longgang's printing industry and the refinement of the social division of labor, but also led to the development of related industrial chains, forming a huge printing and packaging production system. Liang Xiaoke cited that Longgang City is striving to build a provincial-level characteristic printing town, which not only successfully creates Longgang Printing Industry Innovation Service Complex, but also introduces a team of academicians from Beijing Institute of Printing, Zhejiang University of Technology and Fudan University, and builds a number of high-capacity platforms such as the Longgang Research Institute of Beijing Institute of Printing, Longgang Research Institute of Zhejiang University of Technology, and Polymer Materials Research Institute of Fudan University, etc, which help the printing industry's innovation and development.

The printing and packaging industry has driven the development of upstream and downstream related industries in Longgang, forming an industry chain with printing enterprises as the core, and closely related upstream and downstream and synergistic development with printing equipment manufacturing, printing raw and auxiliary materials production and supply, printing software services, and printing exhibition and trading as the supporting industries. "We encourage Longgang enterprises and Longgang people in foreign enterprises to take the road of alliance development, the development of 'groundnut economy', make enterprises bigger and stronger, and promote enterprise transformation and upgrading and leapfrog development." In Liang Xiaoke's view, in addition to implanting more, higher and newer information technology in the traditional printing industry, on the one hand, we should encourage enterprises to cross-border joint development with food, medicine, home appliances, clothing, toys and other industries, and continue to print new products, brush up the new level, to better meet the market's new needs; on the other hand, it is necessary to guide the enterprise to effectively integrate the resources, to realize the transformation of multi-dimensional.

Article from "Wenzhou Daily"